

We’d be fools to count Trump out entirely. But does lightning ever really strike twice? For every Godfather II success there are dozens of Ghostbusters II failures.
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He was attempting to have it both ways by playing his “greatest hits” and floating some new material.

He donned a red “Make America Great Again” hat that partially obscured his eyes most of the night, but it wasn’t the iconic version from the 2016 election. The theme was “Make America Great Again… Again.” Even Trump’s apparel hinted at the likely sequel. All this is to say, the new material didn’t kill on Saturday night. Trump isn’t skilled at prosecuting a substantive policy critique, and, despite Biden’s low approval ratings, it’s really hard to get too worked up about him (the best Trump could do was mock him for seeming dazed and confused). You might forgive Trump for such fanciful attacks on Nancy Pelosi and Congressional Democrats, since his criticism of Joe Biden isn’t terribly effective. 6 Commission’s witness interviews, which he compared to Stalinist show trials. There were numerous references to communism (more so than usual), including a reference to the Jan. On Saturday night, Trump wasn’t just stuck in 2020-he was also stuck in the 20th century. But it’s hard to see how such a backward-looking 75-year-old man can remain in the vanguard. To be sure, Trump also benefits from the (bogus) sense he was wronged. In this regard, his ego trumps his marketing savvy. Yet, Trump’s obsession with relitigating an election that is now two calendar years past runs contrary to this modern American tendency. We fetishize what is new and what is next. Trump seems like the sort of man who could appreciate the temporal, consumerist, and disposable culture of modernity. Nobody wants to hear a political retread who rehashes his same tired conspiracy theories ad nauseam. The Rolling Stones can play their more-current hits a million times, yet we will still keep clamoring for “Sympathy For The Devil.” But can you imagine Chris Rock getting an HBO special and doing 2016 material? The same goes for Trump. And politics is more stand-up comedy than rock and roll. But for performers to remain relevant, they require new material. Trump’s rock-concert rallies provide enough of his greatest hits for the fans and groupies who actually attend them.
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His shtick is tired, and that can often equate to a professional death sentence. It also cannibalizes one of Trump’s greatest assets: his ability to shock and awe. It’s bad when news consumers become desensitized to a former president erroneously claiming an election was stolen. Here’s the thing about moving the Overton Window: The process of shifting standards and assumptions matters greatly at the societal level. What might have spawned outrage and wagging tongues a few years prior now elicits a collective chorus of yawns. In its writeup of the rally, Politico said Trump “issued a blistering response to Democrats” and that he “opened his speech by falsely claiming ‘proof’ that the 2020 election was ‘rigged.’” A more telling fact is that this “blistering response” was not deemed worthy enough to be the site’s lead story. Trump made assertions in Arizona Saturday night that might once have garnered buzz (on Sunday morning, at least).
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But this time around, Trump will have to work harder to break through-and not just because the media is less likely to give him ample air time free of charge.Ĭall it the Andrew Dice Clay conundrum: If your entire schtick is based on shock value, eventually the audience grows inured, and the lack of substance becomes embarrassingly plain. The Arizona rally may have been the unofficial kickoff of his 2024 campaign. He’s the whole show, and the surrounding players are as replaceable and ephemeral as Spinal Tap’s exploding drummers. Sometimes it works, sometimes it’s evidence a show has simply “ jumped the shark.” But Trump’s never been an ensemble cast type of personality.
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TV sitcom showrunners sometimes react to declining ratings by introducing a “ Cousin Oliver”-which, quite often, is a cute kid whose smart-alecky sass is meant to liven up a tired atmosphere.
